The General Motors Logo Gets a Redesign for the EV Era

For the first time in decades, General Motors is redesigning its corporate logo. Gone is the blue background and underlined uppercase “GM” initials. In its place comes a blue box surrounding the GM initials. Only this time around, the letters are lowercase, and the underline is comparatively shorter and lives only under the “m. “

GM plans to launch a total of 30 different EV models globally by 2025. Similarly, the automaker’s set a goal of selling more than one million EVs per year in North America and China by the middle of the decade.

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